It has been a debate forever about the role of a Manager and what knowledge and skills does a manager need to possess to be effective in his/her role? When we talk about the role of a manager, it is the context of the business environment and what are they expected to do? There may be different expectations in different organization environment even then when the managers as a cadre is discussed, there a platform in which they are evaluated and rated one above the other based on their contribution, skills and competencies. So, it is the knowledge and experience of a manager that sets him apart from the other. A lot of managers operate out of the conventional wisdom and are reluctant to experiment anything new lest it fails! There is nothing wrong or right about it, it is a managers prerogative how he wants to operate, however, past statistics have always proven that the individual approach, style, beliefs, values etc have a bearing on the people who work for these managers or are a part of the team.So, what is it that Great Managers know? What is that powerful insight that the world’s great managers know and use in their daily work life that puts them ahead of the pack and helps them get the best out of their people? Is there actually a prescriptive knowledge capsule that one can use to have people queuing up to work for you? In many books, the writers have outlined a collation of insights that managers across the world have shared about their experience of working with people and their observations converted as their beliefs. Very interestingly, the insights are as follows:”People don’t change that much”"Don’t waste time trying to put in what was left out”"Try to draw out what was left in”"That is hard enough”It may be fair to calibrate this as the powerful insight that base the wisdom of great managers and often it can be attributed as the success factors of the Mangers’ success. Of course the seemingly simple insight is difficult to decipher and even more difficult to use in the work life. It needs a sophisticated approach by the practicing manager to use the insight effectively and increase the effectiveness quotient.Once the knowledge is acquired, the real challenge is to put the wisdom/knowledge to apply this in the respective organizations. As a manager, it is important to anticipate what will it call for the employees, how will it impact the organization etc while applying this insight.Referring to the initial statements on the Role of the Manager, one of the key roles that the managers play is of the Catalyst. Yes, you as a Manager play the role of the catalyst an in you capacity unleash the individual strengths of each of your team members and effectively translate them into performance as per the organization standard. What differentiates one manager from the other is how effectively this role of catalyst is being played! The other differentiator is the ability of the manager to play multiple roles at the same time, one is expected to be the Individual Superstar, subject matter expert, and leaders in their own way! The manager aspect of their role is often most effectively lived by playing the Catalyst role with each team member and turn it into a success story. It is the “individual approach” that works well, you may choose a person, set expectations, motivate the person and develop the person, this multiplied into the no of team members and you have got it all right to etch your name as one of the World’s Greatest Managers!To be equally great in your organization context, it helps to refer the defined competency of the manager in your respective organization and benchmark them with the managers’ competency in general as listed by various organizations.
5 Incredible Digital Marketing Tactics for Online Startups
Here are some of the factors that you should consider when setting up the marketing strategy:Target audience;
Social integration;
Online environment;
Maintenance;
Follow-up marketing;
Content offerings;
Conversion and CTAs;
Differentiators; and
IndustrySetting an effective digital marketing strategy is essential before you even think about the money that you should spend.Benefits of crafting an effective digital marketing strategy
Today, digital growth demands for multiple-channel marketing campaigns. Having a clear marketing strategy helps you get an idea of how your multiple marketing channels relate with each other. Using the right strategy will ensure that everything is running smoothly whether it’s paid digital ads or content marketing.A good marketing strategy is crucial when it comes to determining the amount that you should spend for your marketing campaigns. It allows you to determine how to allocate budgets and milestone costs.An effective digital marketing strategy will help you identify where your prospective customers are located and how you can reach them. Different audiences require a certain strategy to engage them. For example, you may consider using social media campaign for a certain audience, while others might be more likely to engage with compelling PPC campaign.I understand that different digital marketing strategists and agencies use their own proven marketing strategy. Below I have outlined the 5 tactics that will help you craft an outstanding marketing strategy process.I have used these tactics to understand my customer needs and identify effective tactics that I often use to create successful marketing campaigns for their businesses.1. Project Kick Off
As a professional digital marketer, I understand that identifying objectives and goals is the first step to a successful marketing campaign. Learning about a few facts regarding my clients helps me create a cohesive project timeline, as well as project brief.The initial phase is critical whether you’re dealing with a new brand that is looking for the best place to start or an existing company that is looking for effective ways to maintain and improve their client base.Please note that your kick off will help you have a clear understanding of the overall project.2. Market Research & Analysis
Carrying out research and analysis is essential in order to determine the cultural and market trends that are linked to the brand and the customers. At this stage, you should typically audit the industry and evaluate its characteristics and landscape.By doing this, you will easily determine your target audience and have a clear understanding of what they want. In addition, it helps you come up with a strategic process that reveals what your clients actually need from your company or brand.3. Engagement phase
The third stage is the engagement process. At this period, you should determine how you can best interact, engage, connect, and communicate with the right audience at the right time, using the best tactics.I often take advantage of key performance indicators which show me whether the company will get more customers when I implement certain tactics. Yes, I can easily do this because, at this point, I have gained a thorough understanding of the industry and objectives.I write compelling content that is dedicated and tailored to address specific audience needs during the engagement phase.4. Effective Concept Development
Now, we proceed to the effective concept development stage, after laying a proper foundation in the initial stages. Go ahead and develop campaign creatives for your digital marketing project.Individual needs of your clients, the ultimate goals of your brand, as well as each and every piece of creative, come first. This way, you can easily execute effective tactics that serve your customers’ purpose and needs.5. Execution Plan
It is advisable that you create an effective action plan for executing your ideas during this stage. Refresh an effective strategy when dealing with both new and existing brands.You should present a timeline for the execution of all initiatives, develop effective media plans and make recommendations for budget allocation.Implementing effective marketing tactics for your business
Your business needs an effective marketing strategy in order to thrive online. Failure to that, you will face rampant competition from your competitors. There is a good chance that your business will succeed and dominate your industry online if you have put in place a well-thought-out marketing strategy to meet your company’s objectives and goals.