5 Incredible Digital Marketing Tactics for Online Startups

Here are some of the factors that you should consider when setting up the marketing strategy:Target audience;
Social integration;
Online environment;
Maintenance;
Follow-up marketing;
Content offerings;
Conversion and CTAs;
Differentiators; and
IndustrySetting an effective digital marketing strategy is essential before you even think about the money that you should spend.Benefits of crafting an effective digital marketing strategy
Today, digital growth demands for multiple-channel marketing campaigns. Having a clear marketing strategy helps you get an idea of how your multiple marketing channels relate with each other. Using the right strategy will ensure that everything is running smoothly whether it’s paid digital ads or content marketing.A good marketing strategy is crucial when it comes to determining the amount that you should spend for your marketing campaigns. It allows you to determine how to allocate budgets and milestone costs.An effective digital marketing strategy will help you identify where your prospective customers are located and how you can reach them. Different audiences require a certain strategy to engage them. For example, you may consider using social media campaign for a certain audience, while others might be more likely to engage with compelling PPC campaign.I understand that different digital marketing strategists and agencies use their own proven marketing strategy. Below I have outlined the 5 tactics that will help you craft an outstanding marketing strategy process.I have used these tactics to understand my customer needs and identify effective tactics that I often use to create successful marketing campaigns for their businesses.1. Project Kick Off
As a professional digital marketer, I understand that identifying objectives and goals is the first step to a successful marketing campaign. Learning about a few facts regarding my clients helps me create a cohesive project timeline, as well as project brief.The initial phase is critical whether you’re dealing with a new brand that is looking for the best place to start or an existing company that is looking for effective ways to maintain and improve their client base.Please note that your kick off will help you have a clear understanding of the overall project.2. Market Research & Analysis
Carrying out research and analysis is essential in order to determine the cultural and market trends that are linked to the brand and the customers. At this stage, you should typically audit the industry and evaluate its characteristics and landscape.By doing this, you will easily determine your target audience and have a clear understanding of what they want. In addition, it helps you come up with a strategic process that reveals what your clients actually need from your company or brand.3. Engagement phase
The third stage is the engagement process. At this period, you should determine how you can best interact, engage, connect, and communicate with the right audience at the right time, using the best tactics.I often take advantage of key performance indicators which show me whether the company will get more customers when I implement certain tactics. Yes, I can easily do this because, at this point, I have gained a thorough understanding of the industry and objectives.I write compelling content that is dedicated and tailored to address specific audience needs during the engagement phase.4. Effective Concept Development
Now, we proceed to the effective concept development stage, after laying a proper foundation in the initial stages. Go ahead and develop campaign creatives for your digital marketing project.Individual needs of your clients, the ultimate goals of your brand, as well as each and every piece of creative, come first. This way, you can easily execute effective tactics that serve your customers’ purpose and needs.5. Execution Plan
It is advisable that you create an effective action plan for executing your ideas during this stage. Refresh an effective strategy when dealing with both new and existing brands.You should present a timeline for the execution of all initiatives, develop effective media plans and make recommendations for budget allocation.Implementing effective marketing tactics for your business
Your business needs an effective marketing strategy in order to thrive online. Failure to that, you will face rampant competition from your competitors. There is a good chance that your business will succeed and dominate your industry online if you have put in place a well-thought-out marketing strategy to meet your company’s objectives and goals.

Work Online at Home – Can This Option Bring You Enough Money?

The concept of working at home has always been an attractive one. It is entirely different from working in the usual work place set up. With a work at home set up, you would not have your own work cubicle; you would not have the usual colleagues and you would not have the regular pay check given by any company. These are just some of the things that make homebased work quite different from the typical working environment. Of course, there are many other benefits. If you are based in Ireland and if you think you are up to this kind of environment, then considering to work online at home in Ireland can be one acceptable option.The big question to consider is about money. Will working at home bring you enough money? Will it be sufficient for your needs? Can it take the place of your regular job? If not, will the amount of money you earn be good enough to take home employment a second job?The answers to these questions solely depend on you and on the type of home work you will engage in. As with any kind of money-making opportunity, nothing comes easy. You have to work hard for your goals and the income you desire. If someone tells you that working at home can guarantee you unlimited funds, then that is not true. It is possible to earn big money if you work online at home in Ireland but you have to work for it and you have to put in the corresponding time.The big news is that if you consider working online at home, then you have a lot of opportunities within easy reach. You can indeed replace your current job if you are determined as well to make your homebased job to work. You can make big money if you have the determination and perseverance to do it. After all, many others have proven these to be true.

Video Optimization – Video Marketing Tutorial

You probably have heard about youtube.com. You can get a large amount of traffic from video sites if you will use them properly. In this video marketing tutorial I will show you how to do a proper video optimization to get maximum amount of views. I will also share you several secrets about video marketing.

I recommend to create short how-to videos from your articles which you have already written, by making PowerPoint presentations and then discusing main points of your articles.

Include your keyword in the title. If your selected keyword isn’t very long, use it twice in the title. I found that this helps to rank your video a little bit higher. You shouldn’t forget this video optimization tip!

Create a video description. Optimize your description with your chosen keyword. You can even post a whole article in the description (yeah, that’s another cool video optimization advice and you will find even better video marketing tutorial advice below!)

Include your website URL at the very beginning of your description. Use http:// format to make it clickable. You should also include your link at the beginning and end of your video. Use a watermark URL in the video at the bottom of the screen through the duration of the video.

To improve your video optimization, include a call to action at the end of the video if you want to get maximum amount of traffic from your videos.

Submit your videos to the best RSS aggregators and directories:

Feedagg.com

Feedage.com

Search for Google to find more RSS directories.

A lot of people don’t do that and by that way they are missing a large amount of traffic (so they don’t use every opportunity to make their video optimization better!). This will also will give you some valuable backlinks.

Your Youtube.com RSS feed looks like this:

<a href=”http://www.youtube.com/rss/user/”>http://www.youtube.com/rss/user/</A> [insert username here]/videos.rss

You can boost your video views by implementing a simple video optimization trick. Find other people related videos and then just simply copy their tags. This will give a good chance that your video will appear in the related videos sidebar.

If you have a web site or a blog create a video series and then split them into several parts. Put your videos in your web site. After every video give make slide which says something like that:

“Watch next part at <a href=”http://www.yourdomain.com/adsvds”>http://www.yourdomain.com/adsvds</A>

This will give you extra traffic to your web site.

Use tubemogul.com to submit your videos to 20+ video sharing sites.

The best video optimization advice that I can give you at the moment:

Use articlevideorobot.com to create videos fast from your articles. It is very easy to use and they have some valuable video marketing tutorial tips. (you can register as a free member to test it. If you want to buy it use 0E2A8D2C coupon code and get 25% discount). It is a very powerful tool and I definitely recommend to check it out. If you don’t have any written articles, just take some PLR articles.

After submitting your videos, all you have to do is to build your backlinks for higher search engines ranking.

For technical video optimization I use these softwares to produce my videos:

Camtasia (free alternative – Cam studio)

Soveig avi trimmer

Flv producer lite

I hope that this video marketing tutorial will help in the future to make your video optimization much more better!