It has been a debate forever about the role of a Manager and what knowledge and skills does a manager need to possess to be effective in his/her role? When we talk about the role of a manager, it is the context of the business environment and what are they expected to do? There may be different expectations in different organization environment even then when the managers as a cadre is discussed, there a platform in which they are evaluated and rated one above the other based on their contribution, skills and competencies. So, it is the knowledge and experience of a manager that sets him apart from the other. A lot of managers operate out of the conventional wisdom and are reluctant to experiment anything new lest it fails! There is nothing wrong or right about it, it is a managers prerogative how he wants to operate, however, past statistics have always proven that the individual approach, style, beliefs, values etc have a bearing on the people who work for these managers or are a part of the team.So, what is it that Great Managers know? What is that powerful insight that the world’s great managers know and use in their daily work life that puts them ahead of the pack and helps them get the best out of their people? Is there actually a prescriptive knowledge capsule that one can use to have people queuing up to work for you? In many books, the writers have outlined a collation of insights that managers across the world have shared about their experience of working with people and their observations converted as their beliefs. Very interestingly, the insights are as follows:”People don’t change that much”"Don’t waste time trying to put in what was left out”"Try to draw out what was left in”"That is hard enough”It may be fair to calibrate this as the powerful insight that base the wisdom of great managers and often it can be attributed as the success factors of the Mangers’ success. Of course the seemingly simple insight is difficult to decipher and even more difficult to use in the work life. It needs a sophisticated approach by the practicing manager to use the insight effectively and increase the effectiveness quotient.Once the knowledge is acquired, the real challenge is to put the wisdom/knowledge to apply this in the respective organizations. As a manager, it is important to anticipate what will it call for the employees, how will it impact the organization etc while applying this insight.Referring to the initial statements on the Role of the Manager, one of the key roles that the managers play is of the Catalyst. Yes, you as a Manager play the role of the catalyst an in you capacity unleash the individual strengths of each of your team members and effectively translate them into performance as per the organization standard. What differentiates one manager from the other is how effectively this role of catalyst is being played! The other differentiator is the ability of the manager to play multiple roles at the same time, one is expected to be the Individual Superstar, subject matter expert, and leaders in their own way! The manager aspect of their role is often most effectively lived by playing the Catalyst role with each team member and turn it into a success story. It is the “individual approach” that works well, you may choose a person, set expectations, motivate the person and develop the person, this multiplied into the no of team members and you have got it all right to etch your name as one of the World’s Greatest Managers!To be equally great in your organization context, it helps to refer the defined competency of the manager in your respective organization and benchmark them with the managers’ competency in general as listed by various organizations.
Exploit Internet’s Amazing Marketing Powers: 4 Most Important Tips
We are living in the age of Internet Marketing, also known as Content Marketing. Here, online visibility is a must, to stay on top and relevant, and make more money.
If you don’t have a good web presence, and aren’t busy promoting and expanding your business, via effective Internet Marketing, you won’t survive for long.What’s Internet Marketing?It’s the new age marketing of a business or brand and its products and services over the Internet, through different tools, employing content, e-mails, search and paid media strategies, to help drive traffic, leads and sales.
Internet Marketing techniques are mostly organic by nature, but these (the techniques) could be paid as well.
Organic internet marketing may not lead to great results instantly, but it would help businesses grow and expand eventually, if done the right way.Content Marketing is the FutureAs per a study, 91% of businesses, across the globe, believe that Internet Marketing is an indispensable and exciting marketing tactic.
Content Marketing involves offering valuable, readable and steady content. It’s the marketing of the present and future.
It stimulates, educates, and guides prospects, and builds trust, authority and connections. When it happens, and when you offer help and value to your customers and prospects, they reward you by becoming your customers and utilizing your products & services.Content Marketing vs. Traditional MarketingContent Marketing is Inbound Marketing and not Outbound Marketing, also called Traditional Marketing. By and large, the latter is interruptive, obstructive, and invasive, besides being costly.
A research shows that, presently, 615+ million devices in the world have adblockers.
What does it mean?
It means traditional marketing may not be very effective.
As per another study, Content Marketing or Internet Marketing is 62% less costly, vis-à-vis the traditional marketing though it pulls over 3 times more business and profits.Visuals & Videos RuleVisuals–in the form of exciting videos and infographics–are comparatively more powerful in attracting new customers and others. Brain processes visuals 60,0000 times faster than texts.
As per another report, people are consuming over 500 million hours of video content daily across the globe.
In an age where majority of us suffer from attention-span problem, it certainly pays to make videos and visuals–that informs, empowers and entertains–a crucial element of our content creating & promotion strategies.
Online videos swiftly increase awareness, stays top of mind with new customers, and also leads to conversions from high-intent viewers.
These also give any brand the power to reach, engage, and convert its most prized audiences in the right moments – whether they’re exposed to a completely new brand for the first time, or are just a few minutes away from striking a deal, and making a purchase.
When brands are present and useful in those moments, the chances of results following are high.4 Exciting Tips for Successful Content MarketingTo harness the amazing powers of Internet Marketing, in the most fruitful way, make Search Engine Optimization (SEO), grammar & spelling, storytelling, and videos an important part of your overall content marketing strategy.1. SEO: Optimize your content for better visibility and improved performance on the Search Engine Result Pages (SERPs). If your content fails to find a place on the first page, it won’t lead to the results you could be keen in.2. Grammar & Spelling: Ensure that your blogs and articles are grammatically correct, and have the right spellings. A piece of content–with glaring grammatical errors and misspellings–won’t’ impress your readers and prospects even as your brand’s value will diminish.3. Stories: Master the art of storytelling for higher traction. Most of us love stories. If there’s a beautiful and inspiring story woven cleverly in your piece, it will pull the ‘emotional trigger’, and lead to better ‘connections’ with your readers and prospects.4. Videos: As per a report, in India, online video is behind over 70% of the nation’s total data usage. As the nation’s online population continues to increase, so will the figure of the video-famished consumers, browsing the web. So, use videos and attractive designs to create persuasive visual content!Summing-up, make Internet Marketing a vital cog in your business establishment and expansion wheel. Follow the marketing strategy tips shared to make more money, and get the best possible business results.
Video Optimization – Video Marketing Tutorial
You probably have heard about youtube.com. You can get a large amount of traffic from video sites if you will use them properly. In this video marketing tutorial I will show you how to do a proper video optimization to get maximum amount of views. I will also share you several secrets about video marketing.
I recommend to create short how-to videos from your articles which you have already written, by making PowerPoint presentations and then discusing main points of your articles.
Include your keyword in the title. If your selected keyword isn’t very long, use it twice in the title. I found that this helps to rank your video a little bit higher. You shouldn’t forget this video optimization tip!
Create a video description. Optimize your description with your chosen keyword. You can even post a whole article in the description (yeah, that’s another cool video optimization advice and you will find even better video marketing tutorial advice below!)
Include your website URL at the very beginning of your description. Use http:// format to make it clickable. You should also include your link at the beginning and end of your video. Use a watermark URL in the video at the bottom of the screen through the duration of the video.
To improve your video optimization, include a call to action at the end of the video if you want to get maximum amount of traffic from your videos.
Submit your videos to the best RSS aggregators and directories:
Feedagg.com
Feedage.com
Search for Google to find more RSS directories.
A lot of people don’t do that and by that way they are missing a large amount of traffic (so they don’t use every opportunity to make their video optimization better!). This will also will give you some valuable backlinks.
Your Youtube.com RSS feed looks like this:
<a href=”http://www.youtube.com/rss/user/”>http://www.youtube.com/rss/user/</A> [insert username here]/videos.rss
You can boost your video views by implementing a simple video optimization trick. Find other people related videos and then just simply copy their tags. This will give a good chance that your video will appear in the related videos sidebar.
If you have a web site or a blog create a video series and then split them into several parts. Put your videos in your web site. After every video give make slide which says something like that:
“Watch next part at <a href=”http://www.yourdomain.com/adsvds”>http://www.yourdomain.com/adsvds</A>
This will give you extra traffic to your web site.
Use tubemogul.com to submit your videos to 20+ video sharing sites.
The best video optimization advice that I can give you at the moment:
Use articlevideorobot.com to create videos fast from your articles. It is very easy to use and they have some valuable video marketing tutorial tips. (you can register as a free member to test it. If you want to buy it use 0E2A8D2C coupon code and get 25% discount). It is a very powerful tool and I definitely recommend to check it out. If you don’t have any written articles, just take some PLR articles.
After submitting your videos, all you have to do is to build your backlinks for higher search engines ranking.
For technical video optimization I use these softwares to produce my videos:
Camtasia (free alternative – Cam studio)
Soveig avi trimmer
Flv producer lite
I hope that this video marketing tutorial will help in the future to make your video optimization much more better!